Cross-Platform Digital Design at Tarte Cosmetics
Supporting high-visibility digital assets across email, e-commerce, and marketplace platforms focusing on product promotion.
Tools: Adobe Creative Suite, Adobe Firefly (AI), Microsoft Office
Collaboration: Brand Marketing, Digital Marketing, Digital Creative & ECommerce Teams
Role: Digital Creative Intern at Tarte
Timeline: 12 weeks (Fall 2025)
Platforms: Email Marketing, Website (PDP), Amazon, TikTok Shop and QVC
As the Creative Intern on the Digital Design team at Tarte Cosmetics, I supported the creation of on-brand visual assets across email and multiple e-commerce platforms, including Tarte.com, Amazon, TikTok Shop, and QVC.
Working from marketing briefs through final approvals, I contributed to production-ready designs used in high-traffic campaigns, gaining hands-on experience designing at scale while collaborating closely with senior designers in a fast-paced, real-world beauty brand environment.
Summary
Tarte is a global beauty brand known for its high-performing products, bold visual identity, and strong digital presence. With millions of customers and followers, Tarte’s digital ecosystem plays a critical role in product discovery, engagement, & conversion.
As a fast-paced, campaign-driven brand, Tarte relies on consistent, high-quality digital assets to support launches, promotions, and retail moments across platforms including email, Tarte.com, Amazon, TikTok Shop, and QVC.
While the brand maintains a strong and recognizable visual system, digital assets must be continuously adapted to meet the unique constraints, formats, and user behaviors of each platform, often under tight timelines and multiple rounds of review.
What is Tarte Cosmetics?
Our Objectives
Support high-visibility digital campaigns through on-brand, conversion-focused design
Drive engagement and product awareness during key retail moments, including Prime Day and holiday promotions
Maintain visual consistency while designing within platform-specific constraints
Learn and contribute within a collaborative, in-house digital creative team
Support the full lifecycle of digital assets, from marketing brief to final deployment
The Ask:
Tarte’s digital team needed visually engaging, conversion-focused assets that could adapt seamlessly across platforms, each with different creative constraints, audience behaviors, & technical requirements.
Assets had to remain consistent with Tarte’s established brand identity while moving quickly through review cycles during active promotional periods, including major retail moments like Prime Day and holiday campaigns.
Collaboration played a central role throughout this project. I worked closely with the Digital Creative Design team, receiving ongoing guidance and feedback.
Through team critiques and reviews, I gained mentorship in:
Adobe Firefly (AI) and Photoshop techniques
Iterating designs efficiently based on creative direction
Understanding how internal reviews ensure quality and consistency at scale
Collaboration:
To support a holiday-focused email promoting mini products as stocking stuffers, I worked from a marketing brief to design motion-forward visuals that would capture attention and drive clicks.
My contributions included:
Creating animated elements to bring the email to life
Updating and refining the layout to align with campaign goals
Sourcing, resizing, and optimizing product imagery
Experimenting with backgrounds and animation styles
Using Adobe Firefly AI to concept and design a playful stocking-themed visual
Multiple animation and background variations were explored before finalizing a design that balanced festive energy with clarity and brand consistency.
Email Marketing:
Beyond email, I supported digital graphics across Tarte’s website and retail partners. These assets were designed to guide users through product discovery while meeting platform-specific standards.
Asset types included:
Product Detail Page (PDP) graphics
Website banners and mobile-first assets
Amazon marketplace visuals, including Prime Day–specific assets
TikTok Shop and QVC promotional graphics
This work provided insight into how a single campaign adapts across platforms, with each channel requiring different sizing, messaging hierarchy, and visual strategy.
Digital Assets:
Final Deliverables
TikTok Shop:
Glow Pot PDPs & alts
Glow Tapes PDPs & alts
UGA collab assets
Web & QVC:
Shape Tape Before & After Graphics
Shape Tape PDPS
Amazon:
Split lip quiz graphics
Prime Day Assets
Shape Tape Concealer PDPs
Email:
Stocking stuffers animation & layout design
Asset preparation for various emails
The final deliverables included a cohesive set of digital assets used across email, web, and e-commerce platforms. Each piece was designed to align with Tarte’s visual identity while optimizing clarity, engagement, and performance across distinct digital environments.
Email Reach: 4.42M subscribers
Email Opens: 1.5M opens within 72 hours
Assets deployed across Tarte.com, Amazon, TikTok Shop, and QVC each with over 5 Million views
Prime Day–specific visuals supported a major retail moment
Results
Key Takeaways
Through this project, I gained valuable experience in:
Designing within a large-scale, established brand system
Adapting creative assets across multiple digital platforms
Understanding the full lifecycle of digital design—from brief to launch
Collaborating within a professional in-house creative team
