In today’s digital landscape, visuals and trendy interfaces often take center stage online, but effective UX/UI design demands much more than an aesthetic appeal.

In today’s social media world, people aren’t just scrolling, they’re connecting, discovering, and deciding which brands feel worth their time. Some brands make their presence known, especially when it comes to capturing Gen Z’s attention.

It sounds like an exaggeration, but it’s true.

When I was choosing a college, I knew two things: I wanted to study graphic design, and I wanted real-world experience while on campus.

There was nothing I wanted to hear less than “Be ready to present your work for critique next class.” In my high school AP art class, and my first year of university, I dreaded critiques.

Graphic design is an industry that is always evolving, with new styles emerging constantly. New trends come in and out quickly.

Designers are often known as a ‘Jack of All Trades’: familiar with a variety of different softwares and skilled in designing everything from websites to social media graphics to package design.