Picture this: you’re scrolling through Instagram and spot a product that catches your eye. One tap leads to the brand’s site, another tap adds it to your cart, and before you know it, you’ve just made an impulse purchase, for something you don’t need, during your lunch break. That seamless flow from seeing to buying isn’t random. It’s behavioral design in action.

In today’s digital landscape, visuals and trendy interfaces often take center stage online, but effective UX/UI design demands much more than an aesthetic appeal.