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From design breakdowns and advice to industry trends, this is where I share ideas, insights, and inspiration.

A behind-the-scenes look at my creative world.

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Visual Storytelling, Design Ashley Smith Visual Storytelling, Design Ashley Smith

PopTart’s Reverse Mood Board

When you open the PopTart website, you’re instantly hit with happy, nostalgic energy. The colors, the playful typography, even the small details all make you feel like a kid again. It’s carefree, exciting, and makes you ready for breakfast.

I created a reverse mood board, a design exercise where you work backward to analyze an existing brand or website to uncover the visual and emotional choices behind it.

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