Blog Posts

From design breakdowns and advice to industry trends, this is where I share ideas, insights, and inspiration.

A behind-the-scenes look at my creative world.

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Motion, Design Ashley Smith Motion, Design Ashley Smith

Siren Sounds: Lyric Video Clip

The final chapter of Animated Storytelling, focuses on what happens after you finish creating an animation: sharing your work with the world. The chapter emphasizes that animation doesn’t end when the project is finished. Instead, the next step is presenting, distributing, and networking around your work so it can actually reach an audience.

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Visual Storytelling, Design Ashley Smith Visual Storytelling, Design Ashley Smith

PopTart’s Reverse Mood Board

When you open the PopTart website, you’re instantly hit with happy, nostalgic energy. The colors, the playful typography, even the small details all make you feel like a kid again. It’s carefree, exciting, and makes you ready for breakfast.

I created a reverse mood board, a design exercise where you work backward to analyze an existing brand or website to uncover the visual and emotional choices behind it.

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