Whether it be scrolling through social media, watching a video, opening an email or just surfing the web… us modern consumers encounter thousands of advertisements each day. Some estimates say we see anywhere from 4k to 10k brand messages daily. And yet, most of them? Ignored within seconds.

Every major social platform including Facebook, Instagram, TikTok, LinkedIn, and X, all run on lots and lots of data. Profile details, clicks, shares, watch time, device info, and location tracking all feed the algorithm and power targeted advertising. While each platform has its own privacy policy, they all rely heavily on behavioral data to keep ads personalized and profitable.

Influencer marketing is most effective when it is rooted in strategy rather than trend. As discussed in Module 6, successful influencer campaigns require clearly defined objectives, thoughtful creator alignment, and measurable performance tracking. For a brand like Rare Beauty, which centers its identity around authenticity and emotional connection, influencer partnerships must feel intentional and values-driven as well.

When people think about a retail property like Derby Street Shops, they usually think about the tenants. Sephora, Bartaco, Lululemon and Barnes & Noble and so much more. But what makes Derby successful isn’t just what shops are there, rather it’s the people that go there to shop.

Looking into a specific Rare Beauty meta ad, I analyzed a live conversion-focused advertisement promoting the launch of its new Lip Butter Product. The ad was sourced directly from the Meta Ad Library and is currently running across Facebook and Instagram as a sponsored video placement.

For this campaign, I chose Rare Beauty, a brand that consistently leverages paid advertising to promote new products, limited-time promotions, and seasonal moments. Based on prior research, Rare Beauty’s paid ads, especially those tied to promotions and featuring strong brand storytelling…

Since I’m currently working on the social media marketing team for Derby Street Shops, I wanted to analyze a brand I actively manage and work with rather than relying on hypothetical or publicly available data…

Rare Beauty has mastered the balance between emotional storytelling and strategic visibility on social media. Focusing on their Instagram and TikTok, the brand blends organic content and paid promotion in a way that feels authentic, accessible, and intentional.

As part of my Internship capstone, I collaborated with a multidisciplinary team to conduct a competitive analysis and strategic audit of Tarte’s Shape Tape, one of the most iconic products in the beauty industry.

Have you ever felt like your favorite artist deserves more hype, more love, more visibility? That’s how I felt after seeing BIBI live in Seoul. Her creativity, charisma, and connection with fans…

It’s easy to paste a link right into our posts, especially on platforms like Facebook, LinkedIn & Twitter. However, the…

Personally, there’s nothing that bothers more than people being fake, either in real life or on my Instagram feed. Whether…

If a brand isn’t on Instagram, they may be missing out on more than just likes and follows. Instead, they could be losing visibility, engagement, and growth which can convert to sales.

Today, social media remains one of the most powerful tools a business, or individual, can use to connect with an audience. Platforms like TikTok and Instagram offer real-time communication that builds trust, community, and brand loyalty.

In today’s social media world, people aren’t just scrolling, they’re connecting, discovering, and deciding which brands feel worth their time. Some brands make their presence known, especially when it comes to capturing Gen Z’s attention.

Promoting a (digital) project on socials is one of the best ways to get more eyes on it. I wanted to share how I am promoting my upcoming article titled “K-Design: Seoul’s Impact on Global Graphic” on medium.com through social media.

Attention spans are short. Time is limited. People have better things to do. If you want to catch someone’s attention, especially in writing, you have to hook them immediately. If you don’t, they’ll move on, quickly.

In Stolen Focus, Hari shares how in the same way magicians know and use your weaknesses against you, designers and tech professionals do the same. Although these designers may have the intention to do good, it is often the opposite.