HQ PAGES = NEW FAN CLUB.
Have you ever felt like your favorite artist deserves more hype, more love, more visibility? That’s how I felt after seeing BIBI live in Seoul. Her creativity, charisma, and connection with fans were undeniable, but her digital presence didn’t fully reflect that. That’s exactly what sparked this idea: @bibihq, a centralized “headquarters” fan account inspired by artists like Tate Mcrae, Jennie and Olivia Rodrigo.
While BIBI’s main account (@nakedbibi) features strong visuals and updates on releases, other platforms, like TikTok and X, feel underutilized. This campaign identifies and addresses those gaps, introducing a platform-spanning strategy to unify her global fanbase and elevate her brand voice across Instagram, TikTok, and Twitter/X.
What makes this campaign different is its fan-first, storytelling-driven approach. Each week includes intentional content themes including BTS tour moments, fan shoutouts, GRWM reels, exclusive visuals, and interactive prompts like concert or outfit polls. The tone balances playful and personal, designed to strengthen fan engagement while building a consistent social media rhythm across platforms.
Instead of speaking for BIBI, this account spotlights her through the lens of the fan experience. It brings together community and strategy, leveraging the power of real-time content, nostalgia, and global connection.
With more artists moving toward branded secondary accounts to amplify engagement, a fan-focused HQ for BIBI offers the perfect space to scale her digital impact. The timing is ideal, with her tour underway and new releases on the horizon. It’s not just about more posts, it’s about more intentionality.
Hey, I’m Ashley!
I am a graphic & interactive designer passionate about creating purposeful, fun, and engaging design. Whether it’s a brand identity, a responsive website, or a social media campaign, I love connecting ideas with strategy to make work that’s not only beautiful, but effective.
