Instagram or Insta-Growth?
If a brand isn’t on Instagram, they may be missing out on more than just likes and follows. Instead, they could be losing visibility, engagement, and growth which can convert to sales.
Why Instagram Matters for Brands
Instagram has evolved far beyond a photo-sharing app. It’s now one of the most powerful tools for communication, storytelling, and brand building, especially for small businesses, nonprofits, and organizations looking to grow. Its visual-first design, diverse content formats, and highly engaged users make it one of the more important platforms in digital marketing today.
“90% of Instagram users follow at least one business,” – SalesForce
According to Salesforce, 9/10 people are actively using the app to discover and connect with brands. Whether brands are building awareness, launching a new product, hosting a promotional sale or giveaway or strengthening their community, Instagram offers multiple ways to reach your audience.
Content That Connects
From stories and reels to static posts and lives, these feature allow brands to communicate with users in several different, yet engaging ways:
Stories provide a more casual space for behind-the-scenes content, quick updates, polls, and interactive elements that create real-time engagement.
Reels are perfect for short-form, entertaining content that are often more trend-based, reaching a larger audience organically
Static posts, including carousels, are great for sharing visuals, product highlights, testimonials, or tips that stay visible on your profile over time.
Live streams allow for real-time interaction, perfect for Q&A sessions, announcing new promotions, or providing in-depth product walkthroughs.
Instagram as a Discovery Tool
What makes Instagram especially effective is its ability to act as a search engine for users. Many people turn to the platform to preview a restaurant’s atmosphere, browse a bakery’s seasonal drink menu, or check out a boutique’s latest promotions. A strong, well-curated Instagram presence can serve as a first impression and often, a deciding factor for potential customers. With a balanced combination of authenticity and accessibility, the page can build trust and keeps audiences coming back.
“Instagram offers a place to showcase your brand personality and engage with customers.” – SalesForce
Even without a large team or production budget, Instagram’s built-in tools, like Insights, trending audio, templates, and auto-captioning, make it easier than ever to create and share impactful content consistently.
In short, Instagram is more than just a social platform. It’s a multi-purpose digital space where brands can share their story, connect with their audience, and grow their presence in creative and authentic ways.
Hey, I’m Ashley!
I am a graphic & interactive designer passionate about creating purposeful, fun, and engaging design. Whether it’s a brand identity, a responsive website, or a social media campaign, I love connecting ideas with strategy to make work that’s not only beautiful, but effective.
