Crafting a consistent, community-driven presence through story sequences, Reels, and branded visuals for a Local Juice Bar called Organic Juice Barn in Norwell, MA.
Role: Assistant Social Media Manager & Content Creator
Platforms: Instagram, Facebook, TikTok
Enhancing Juice Barn’s Social Media
Client: Organic Juice Barn
Timeline: April 2022 - Present
Tools: Canva, CapCut, Google Workspace
For the past three years, I’ve partnered with the Organic Juice Barn to lead their social content strategy to bring fresh visuals, engaging Reels, and interactive story sequences to life. My work has focused on telling the brand’s story in a way that connects with the local wellness community and reflects the heart behind the business.
I work closely with the owners to align content with business goals, brainstorm campaign ideas, and even feature them in content to personalize the brand. When I’m home from university, I capture in-store content that reflects the real atmosphere and customer experience.
Overall, our goal is to bring the Juice Barn’s warm, family-run energy to life online. From behind-the-scenes stories to lighthearted Reels featuring the owners and staff, the content mirrors the in-store experience, where customers are greeted with smiles, jokes, and genuine conversations.
Summary
Target Audience
Our content is crafted with a specific user persona in mind:
Parents who are always on the move and want delicious, organic ways to feel energized, refreshed… all with no prep required!
The Juice Barn’s audience primarily includes individuals aged 30–50 who are focused on wellness, convenience, and nutrition. Many are local parents or professionals who prioritize health but don’t always have the time to prep meals or juice themselves.
The brand stands out by offering cold-pressed, 100% organic juices, and the content showcases their quality, service, and health coach–led lifestyle.
The Strategy
Our social strategy evolved alongside the brand’s goals. We worked on building a content planning and execution system that was flexible, organized, and rooted in results.
We focused on three content goals:
Reach: building relationships with new or non-followers, establishing credibility
Connection: focuses on establishing a stronger presence with current community/following
Sales: markets products/services to drives sales
Before
After
When I joined in 2022, the Organic Juice Barn had a limited digital presence and no consistent content direction.
They needed support in:
Boosting brand awareness locally
Promoting product launches and seasonal offerings
Showcasing what makes them special: cold-pressed, family-run, and community-focused
Driving engagement and in-store traffic
Challenges
-
Strategy & Planning
Collaborated with the owner to brainstorm content themes, strategic goals and trend-driven ideas. Managed a shared content calendar to organize posts by platform and purpose, while keeping everything tidy in Google Drive with brand files, trend inspo, and reference materials.
-
Creative Development
Planned detailed shot lists and creative direction for every piece, from BTS to trends to story-driven clips. Prioritized brand personality by incorporating humor, community moments, and in-store footage that reflects the business’s family-run charm.
-
Design & Production
Led visual and text hooks using punchy intros, strategic CTAs, and cover designs. Edited videos in CapCut and graphics in Canva, ensuring everything aligned with the brand tone and visual identity.
-
Execution & Engagement
Oversaw publishing, managed real-time posting, and actively engaged with the audience alongside the owners. Incorporated team feedback before posting to maintain quality and consistency.
Reels & Short-Form Video
Reels showcase personality, highlight products, and use trends to reach new viewers and entertain current followers.
Regularly reached 1K+ views and helped expand local visibility.
Story Sequences
Stories build community and support launches through clear CTAs and interactivity such as polls, q&a and links.
Story engagement increased by 90% with consistent, goal-driven sequences.
Graphics, Posts & Carousels
Designed to inform and educate, promote events, and drive product sales, while always staying on-brand.
Contributed to sales and overall promotional education.
3 Key Content Types:
Results
With the growth of Juice Barn’s Instagram channel among other social platforms, there was a significant increase of in-store sales and online orders. Especially during specific product/services launches, social media acted as the main way of digital marketing to increase sales.
From April 2022 to March 2025, I contributed to:
127 posts
129,200+ views
5,700+ likes
448 comments
+1, 200 followers
Key Takeaways
This role taught me how to:
Turn business goals into scroll-worthy content
Blend trends with storytelling and authenticity
Capture attention using strong hooks and visuals
Manage creative projects start-to-finish with clients
B2C digital marketing techniques to boost sales
Use content to build both reach new customers & develop existing relationships